Craig Nichols is a seasoned Vice President specializing in design, construction, and store maintenance within the recreational vehicle industry. With a robust background in retail operations, Craig has successfully led market expansion and new business development initiatives across various organizations. He is known for his strategic foresight and ability to preemptively address challenges, fostering a culture of empowerment and growth among his teams. His extensive experience includes improving operational effectiveness for over 300 stores across multiple states and countries. Craig's expertise in project management and lean six sigma practices has enabled him to enhance operational standards and drive significant cost savings. He is passionate about creating a positive work environment that encourages innovation and teamwork. A strong advocate for analytics, he has implemented business intelligence tools to optimize performance and decision-making. Craig's leadership style emphasizes clear communication and support, ensuring his teams are well-equipped to achieve their goals.

Hannah Beavers is an experienced facility management professional with 10+ years in the industry and a proven track record managing both the operational and strategic sides of the business.