ConnexFM2025 Session: Winning the Budget Fight
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In today’s competitive business environment, articulating the financial impact of investment decisions is crucial. This session will explore the intricacies of constructing robust ROI and COI business cases, two powerful tools that help justify investments and highlight the potential consequences of the status quo (of doing nothing).
Attendees will learn how to leverage these frameworks to not only drive profitability but also align their proposals with broader organizational objectives. With over 15 years of experience in the field, our speaker will share insights and real-world examples that demystify these critical concepts.
By the end of this session, participants will gain the confidence to build financial models and craft proposals that speak directly to key decision-makers, ensuring that their projects receive the green light. Risk mitigation metric; risk to make change, risk to NOT making changes.
John Casey
Sales Director, National Accounts
Entouch
A graduate of the University of Arizona and the Wharton School of the University of Pennsylvania, John’s journey has spanned a career in Investment Banking, where he led over 200 IPOs, including Trump Hotels and Casino Resorts, where he shared numerous meals with the former POTUS. John and his wife, Stacey, were the owner/operator of a multisite retail business, Carvel Ice Cream, and the founder of a software startup company in the Healthcare industry. John has worked with large multisite operators in healthcare and retail at General Electric (GE). John has been delivering digital transformation solutions to large multisite businesses_since 2009. John brings an understanding of the continuously changing world of technology, beginning 25 years ago when he led the early stages of digital transformation for a large global Investment Bank. On the weekends, you can find John visiting his adult kids or enjoying Phoenix with Stacey and their two dogs.
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